A practical starting point
A short pitch should make the problem, audience and proposed solution easy to understand. It does not need inflated market claims or a long list of technology terms.
Explain who has the problem, how they deal with it today and what your approach changes. Show what you have tested and name the assumptions that remain. Tailor the next-step request to the person listening.
Practise answering questions about delivery, alternatives and customer access. If you do not know an answer, say what you will test. Clear thinking is more useful than a polished claim you cannot support.
The practical guide below works through a hypothetical example, the decisions to check and a way to review the result. Use it to prepare questions for your own situation; adapt the exercise to the information and tools you are authorised to use.
Founder Pitch Planning includes listening when the audience challenges your explanation. Prepare to discuss alternatives, access to customers, delivery work and unresolved dependencies. Write down questions you cannot answer and investigate them before repeating the pitch. Use Women in Tech Business for problem framing and Planning Your Founder Work Session to turn feedback into a focused set of actions rather than an endless slide revision.
Read the practical guide
Founder Pitch Planning: a practical planning guide →Related topics
Start with a better brief.
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