Women in Tech Business: A Practical Planning Guide

By Tech Entrepreneure · 14 September 2026 · 2 minute read

Before you begin

Start by describing a customer situation you understand well. Identify the person who uses the solution and the person who would approve the purchase. These may be different people with different priorities. Build a small support circle for feedback, while keeping decisions grounded in customer evidence. A network can help you ask better questions; it cannot replace testing the offer.

Begin with a problem you know

A founder who has managed event suppliers may notice repeated difficulty coordinating approvals. Start by describing one recent situation and the people involved. Identify who experiences the problem and who could authorise a different process. Your experience is a useful starting point, but customer conversations should test whether others encounter the same difficulty and consider it important enough to address.

Ask for specific feedback

Invite a small group with relevant experience to review the problem statement. Ask what you have misunderstood, which alternatives already exist and what would make a trial useful. Distinguish encouragement from evidence about the offer. A supportive network can introduce new perspectives and contacts, but decisions about product scope should remain tied to the task customers need to complete. Keep ownership of your work and decisions clear when collaborating.

Turn support into action

Women in Tech Business is a collection for practical founder decisions, not a promise of funding, membership or accreditation. Use Founder Pitch Planning to explain the current idea and Planning Your Founder Work Session to choose the next experiment. End each conversation with an action you can actually take: a customer introduction, a prototype review or a clearer brief. Record what you learned before polishing the presentation again.

Put the notes to work

Prepare a brief with the free planning tool →